My Brother's Keepers Reaching Out
Overview
A local Non-Profit that feeds the Atlanta homeless and poor needed a stronger online presence.
Challenge
My Brother's Keepers Reaching Out had a website previously, but it's murky navigation structure and lack of brand identity left something to be desired.
Solution
My Brother's Keepers wanted to use really bright, encouraging colors throughout their brand. Drawing a custom logo that looks like hands and a heart instills the sense of caring and nuturing that MBKRO shows it's clients everyday. Streamlining their navigation and making the design more playful and bright gives users an overall emotional experience, and the professional layout will ensure that the site is more widely adopted by users.
> View My Brother's Keepers Website
Screenshot
- Deliverables:
- MBKRO Alternate logo
- MBKRO Visual Comp
- MBKRO Van Wrap
- My Role:
- Brand Strategy
- Logo Design
- IA/UX
- Industry:
- Non-Profit
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