Portfolio / Old Mutual Gum Wrapper

Old Mutual Gum Wrapper

Overview

A Large Insurance and Investments Company needed a fun giveaway for trade shows.


Challenge

Old Mutual was well known for it's playful branding, a rarity in the financial world. OM wanted to continue this brand identity into tradeshows with a fun giveaway that exuded playfulness, yet didn't lose its corporate authenticity.


Solution

A custom die-cut gum wrapper made sure that Old Mutual had a unique giveaway, and the rich, saturated colors caught the eyes of many passers-by. Working closely with the printer was essential on this project, and I had to be certain that they would be capable of die-cutting the template I was making, and the template had to be laid out perfectly, with all glue lines taken into account to ensure that all possible production problems were thought through.


> View Old Mutual Gum Wrapper Photo

Screenshot

old mutual gum screenshot
  • My Role:
  • Print Design
  • Industry:
  • Financial